In Berita Harian today Sumolah was ranked No 3 in the Box Office listings. It has collected in excess of 700k in the last week, which is pretty good for a local movie (outstanding I would say!)
What gets to me is that it has been deemed in some quarters as a box office failure and thus, despite the so-called protection of our Wajib Tayang certificate, these detractors want to reduce or even end screnings of the movie.
Despite rave reviews in the press and our fabulous fans, we are all facing a wall of cynicism about the success of our movie, ad believe me, it is coming from what should be a neutral party. I would love to say it was a political industry motive, but sad to say, it is all about the money.
Spidey is showing almost 20 times per day in at least two cinema halls per venue in some cities. Sumolah is showing 5 times a day in one hall at the most, and it is already being written off.
Well, this is a business and I can see that. Whatever makes the money wins.
So I ask you. What kind of protection do we really see under this scheme? As I've posited before, what real advantages does a producer have?
Today, I can safely say, none. The fate of any local movie is still safely in the hands of any money-monger from whom this scheme is meant to protect us.
Except for the goodwill of two out of three distributors, Sumolah would have been pulled from distribution before the week was out. And only one out of those two faithful distributors NEVER threatened to pull it out. I could kiss their feet for allowing Sumolah the room to breathe and make a stand at the box office over time.
Yes, there are many factors which you could say have contributed, and I have my opinion on that. There have also been many, many valid opinions aired on Afdlin's website.
Most important of all is the sheer amount of support we have received in the first instance with the press, who have lauded the film as significant, powerful and entertaining. And subsequently, the wall of positivity from the fans which rose to our call for help.
Thank you all.
See you in the cinemas!!!